Small Business Marketing Ideas – 3 Reasons Why Blogs Are Important For Offline Businesses

One of the best ways to get quality backlinks is by commenting on blogs, particularly blog posts with high PageRank (PR). However, there are two types of blogs for commenting. They are dofollow and nofollow.

Many blogs are boring journals/diaries filled with personal information of little interest to the general population. These give blogs and blogging a “bad name.” But, we must also remember that there are many far-from-delightful websites and e-newsletters too! All we need to do is click away – fast.

Blogging officially began in 1994 when a student, Justin Hall, began his personal blog. He blogged for eleven years, and he is recognized as one of the earliest bloggers. A weblog was originally a combination of a personal webpage and a journal. This is still one definition of a blog, but there are many other definitions as well today.

On the other hand, I say this with a sheepish smile, since Visit my website are free, I set up another blog in Google for my family and friends where I simply post pictures of the family and news about them. This I have no need to be picked up by web search engines, and just pass out the URL to my kids and close friends. Which is another way to use blogs.

Keyword-rich, that is. Blogs are a great way to generate keyword-rich content, especially if you update your blogs each day. In fact, for some smaller businesses, blogs make more sense than hard-to-create web pages. Blog software makes creating a blog almost automatic while the spiders on search engines seem to favour high-quality and often updated keyword-rich blogs.

When writing your posts you always want to present valuable information to your readers while at the same time you want to satisfy the search engines for a certain keyword. Many blog posts are a personal opinion written from the heart, so sometimes that’s a dilemma. Here’s a little trick I use.

Take as much care writing a pitch for a blogger as you do for a national magazine, TV show, or other outlet. Many bloggers don’t respond because they get blase pitches that treat them like the sewer rat of media. Not cool.