Young business owners know that having a website is not only the ‘cool’ thing to do, but also a necessity. But if you are new to the online world and an old hat at business, you may find yourself in an odd position-you know all about business already; why should you learn brand new skills and have a website for yourself? Well, there are perfectly good reasons why you should embrace at least the internet aspect of the business and they are outlined here.
I may not be making the type of income I want just yet, but by following my bliss, doors started opening for me. It’s one synchronicity after another – I’ve never experienced so many in my life in such a short period of time. Opportunities are coming to me at lightning speed, and since I’m already doing what I love, taking action is very easy. I suddenly got out of my fear mode, and as I’m fueled by this burning desire, I’m not afraid of any challenge or stepping out of my comfort zone. Unexpected income also showed up, so that’s always a nice thing!
A PLEASING PERSONALITY: This is more than charisma. This is the whole package. Respect yourself, your appearance, your time and your purpose, and you will find that others will do the same. You will also find that you will attract those people you truly want to engage with – those who possess these same qualities.
Are you familiar with how to leverage social media sites like Twitter, Facebook, and LinkedIn? Offer your services for a monthly retainer to manage the blogger and marketers and website owners. You can create their profiles, run their promos and contests, and bring them fresh new clients on a regular basis. Trust me, they’ll love you for it.
Label yourself as a client. Often times our own needs and tasks get set aside for client oriented tasks. This is a problem when it comes to our own marketing efforts, branding, promoting and business growth. Most of us will schedule in phone calls and emails because we know we need to keep in touch, however blogging, networking and social media efforts are just as important… We call this relationship building, and without relationships we have no business.
Always be honest and do not try to scam people or make people think your company is something that it is not. Some dishonest companies make fake social media profiles specifically to post false reviews on their social media pages. Beware of this tactic and do not use it, you could get in legal trouble and end up in court.
It’s emotional engagement that keeps people coming back to your blog, so give them something to laugh at, or think about. Really connect with them. Treat them as the competent people they are, and not search engine spiders.
Maybe you operate a business catering to local markets – talk about the weather, what is going on in the city. Reply to a follower’s remarks about favorite television shows and music…let people know there is an actual human being behind the social avatars, lest anyone suspect the profiles are there merely to regurgitate sales copy. If a follower enjoys your content enough to click through to your site, your profile has served its purpose and may just attract new followers through word of mouth.