Are You Making These Social Media Faux Pas?

Social media has been getting a lot of attention. It seems like you can’t turn on the tv or radio without hearing some ad imploring you to follow a merchant on twitter or visit them on Facebook. Maintaining all of those accounts can take some time. A lot small business owners just don’t have time to manage their social media profiles. This is where you come in. The rest of this article will give you some tips on how you can become a social media assistant.

The biggest misconception about initiating a social media campaign for a business is that it’s quick and easy to do. Starting out, it might seem as simple as establishing a few accounts with the most popular social networking sites like Twitter and Facebook, and then just adding some content. The problem many businesses quickly discover is that content doesn’t write itself. And reposting or retweeting content doesn’t help much in establishing you and your company as an authoritative voice among your followers. Sure it’s helpful to post useful info or retweet links to relevant articles that your followers might be interested in. Just don’t underestimate the power of original, company-generated content and how important that is to really making any progress in the social world.

Use good judgment on the homepage and don’t bury your main calls to action for the sake of gaining a follower on Twitter. And while your at it, let them “Like” you on Facebook right from your website. Your prospect is there because you invited them. Don’t release them into the social media jungle as soon as they arrive. Chances are, they may end up “Liking” you on Facebook, but the moment someone posts a photo in their newsfeed, your customer, and your sale, are as good as gone.

The people that follow you, subscribe to your updates, or ‘friend you’ on run with me sites… want to hear your latest news and tips. If they don’t, they’ll quickly unfollow you – which is fine. This is not a numbers game or a vanity contest – it is a means of syndicating and socializing in a professional yet personable way.

Social media is essential to large companies in the 21st century. Modern consumers are discerning and intelligent. They want companies to be responsive and transparent. Social media allows your company to hear from and speak with customers, address their concerns, and generate positive feelings about your brand.

It is easy to get caught up in a conversation with someone that, unfortunately, isn’t going to have any influence over your business and helping it prosper. The solution to this is understanding the impact of social media profiles influence.

Do this instead: Create a company blog integrated into your website, and use that as the centerpiece of your Social Media campaign. It has lots of advantages. As Patrick Schwerdtfeger points out in his excellent book Webify Your Business, search engines like Google, Bing and Yahoo favor blogs.

Social media is a good way to promote yourself and your business. In this article, we have discussed some tips for getting your profile out and on the site. These tips will hold true no matter what social network that you may be interested in. Make yourself approachable as well as helpful. You will be building your reputation as well as the fact that you are an expert in what you are selling. This is what you want and having a profile that is professional will go a long way to attracting business. This is the way that you use social media profiles.